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THE CAREGIVER

AKA - Servant. Martyr. Angel. Servant. Nurturer. Parent.

Start each day with a grateful heart

The Caregiver is a selfless personality who is driven by the desire to protect and care for others, especially those in need. They are often maternity figures and take those who are in need of care, under their wing until they are stronger to take care of themselves.

FAMILY DRIVE: PROVIDE STRUCTURE

BRAND EXAMPLES: Unicef, WWF, The Salvation Army.

People Want: TO BE TAKEN CARE OF


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