THE INNOCENT
AKA - Purist. Optimist. Idealist. Traditionalist. Dreamer.
“Life is simple, and simplicity is elegant”
The innocent is a positive personality with an optimistic outlook on life. They crave safety but ultimately, they want themselves and everyone else to be happy.
FAMILY DRIVE: EXPLORE SPIRITUALITY
BRAND EXAMPLES: Aveeno, Dove, Coca-Cola.
