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THE LOVER

AKA - Romantic. Companion. Matchmaker. Partner. Idealist. Sensualist.

I only have eyes for you

The lover desires to be desired. The experience of Intimacy, closeness and sensual pleasure are what the lover seeks and will use the means they have to achieve it. They are motivated to become more physically and emotionally appealing to increase their capacity to attract others.

FAMILY DRIVE: PERSUE CONNECTION

BRAND EXAMPLES: Alpha Romeo, Chanel, Victoria’s Secret

People Want: TO FEEL PASSION


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