THE RULER
AKA - Royal/Royalty. Executive. CEO. Leader. Chief. Role Model.
“Never give up - find your greatness”
The Ruler desires control above all else and is a dominant personality. They are authoritative in their communication and in their actions and carry a sense of intimidation.
FAMILY DRIVE: PROVIDE STRUCTURE
BRAND EXAMPLES: Louis Vuitton, Mercedes-Benz, Rolex.
